Natalie Novick Interviewd on KPBS

Graduate student as the UCSD sociology department, Natalie Novick, was featured in a KPBS interview. In the interview, titled “The Next Big Idea: What Makes Cities Good Homes for Startups,” Novick spoke on about her own research, in which she studies startups and what policymakers can do to attract them.

Novick discusses what really drives entrepreneurs and states:

“What you really see, talking with these entrepreneurs, is that they’re really driven by a mission, some unique problem or question. So offering different kinds of incentives that would support an economically-minded entrepreneur doesn’t always work for these mission-driven, often very idealist entrepreneurs.”

She continues on by explaining how although San Diego has a lot to offer, it continues to be marketed only for its tourist appeal.

“For San Diego to be a great destination for startups it will need to share its strengths with the world and let it be known for them. It has much to offer but people must see this as a ‘serious’ place and not just a vacation spot.”

To listen to the full interview, click here.

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